On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
Building Brands by Changing Habits with Jessica Jensen
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:45
- More information
Informações:
Synopsis
“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jessica Jensen Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was t