On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast. Alexandra Watkins Alexandra Watkins is a recognized expert on brand names with buzz. She the founder and Chief Executive Boss Lady of Eat My Words, a boutique firm that specializes in creating brand names that make people smile instead of scratch their heads. Her name hall of fame includes Burger King's Mac 'n Cheetos, the Neato Robotic Vacuum, Spoon Me frozen yogurt, the Church of Cupcakes, a Spanish language school named Gringo Lingo, and a San Francisco nail salon named Hand Job. Alexandra is the author of the newly revised creativity book, Hello, My Name is Awesome: Ho