On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast. Christopher Wallace Christopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand and product strategies with their customer-facing representatives. Prior to InnerView, Mr. Wallace has had previous success as an entrepreneur in the sales consulting and coaching space. He has nearly 20 years of experience in sales, marketing, and corporate leadership. Chris’s primary professional focus is to help companies better align the strategies of the board room with their customer experience. Episode Highlights “We're professional translators.