On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of 10 previous books including The New Rules of Marketing & PR (now in its sixth edition and in twenty-nine languages) and Marketing Lessons from the Grateful Dead. He travels around the world to surf and hear great live music.  Episode HighlightsWhy Fanocracy? “Democracies are ruled by the people. With fanocracies, the fans rule.”