On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy! About Wayne Mullins Wayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more than one hundred thousand entrepreneurs annually via his blog, books, and training programs. While making his clients more profitable is an easy motivator, Wayne is also driven by creating value for his clients beyond just the dollars and cents. He is passionate about building a team that isn’t focused on checking off items on to-do lists and completing projects, but instead, on getting results for their clients. Episode High