On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast. About Jeremy Stewart Jeremy is the founder of Hari Mari flip flops – a Dallas-based sandal brand he launched in 2012 with his wife, Lila. The idea for Hari Mari was born out of the couple’s time spent living in Indonesia, where they were consistently disappointed with their flip flops – marked by painful break-in periods and the same iterations of black and brown color options. Moving back to the States, they doubled down on their unhealthy obsession with fixing these issues, Hari Mari, and combining color & comfort in a premiu