On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s