On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast. About Jamie Mustard and Holt McCallany Jamie Mustard is a strategic multimedia consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at-will make their messages, brands, and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work