On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business is the author of over 100 articles and 18 books including Aaker on Branding and Creating Signature Stories. He had received four career awards including the NYAMA Marketing Hall of Fame. Named as one of the top five most important marketing/business gurus in 2007, he is a recognized authority on brand strategy. His latest book, Owning Game-Changing Subcategories: Uncommon Growth in the D