On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow. About Ana Raynes Ana Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B niche companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. While working at Smart Is Cool, she was featured in Glamour Magazine and had multiple appearances on FOX Strategy Room. Following her position with Smart Is Cool, she pursued a career that focused on digital marketing. Ana Maria worked for agencies in the New York and Boston areas where She has le