On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Cates Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret,andBeyond Referrals. Bill is widely recognized as an international expert in helping businesses create exponential growth through strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and