On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy! About Tom Peters Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Seventeen books and thirty-five years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. What’s new? A lot. As CNN said, “While most business gurus milk the same mantra for all it’s worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort is The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last (Vintage, 2018). Tom’s bedrock beli