On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy! About Faith McKinney Faith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been mentioned in The Wall Street Journal, Ebony, The Washington Post, and many other publications. Please contact her at www.faithmckinney.com or faith@faithmckinney.com. Episode Highlights Schmoozing + Mingling = Schmingling! I had to start my interview by asking Faith what her book Schmingling was all about. When she explained this mashup it makes a ton of sense. “You have to move out of your comfort zone” if you want to be seen, as