On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jim Heininger Jim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDonald’s, Anheuser-Busch, Blue Cross Blue Shield, Wendy’s, and Molson Coors. Based in Chicago, he leads two agencies: Dixon|James Communications, a communications and change management firm, and Rebranding Experts, a team which focuses solely on the rebranding of companies and organizations. A firm believer that rebranding is an enterprise-wide strategic growth accelerator, he regularly shares first