On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Mulderig Jason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as well as the HBO brand and streaming platforms, HBO GO and HBO NOW. Mulderig joined HBO in 1999 as a marketing assistant in the Affiliate Marketing group. In 2011, he added product marketing to his responsibilities with the launch of HBO’s first streaming app, HBO GO, and in 2013, he was promoted to VP, assuming responsibility for the HBO master brand strategy and advertising for all brand