On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast. About Toby Murdock & Zoë Randolph Toby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters. Zoë Randolph, Content Architect, Upland Kapost — Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or ag