On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That’s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week’s show. About Margaret Rogers Margaret Rogers is a Vice President and Customer Experience Strategist at consulting firm Pariveda Solutions. She has over 20 years of experience in digital consulting services and a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current