On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast. About David Bates David Bates is the Managing Director of ATK PLN, a design-driven creative studio. He combines a background in brand strategy, design, and marketing for top brands including FOSSIL, Shinola, and Filson with the artistic vision of Executive Creative Director Jose Gomez to create engaging campaigns for clients such as Frito-Lay, Paramount Pictures, Mercedes, AT&T, Cinemark, and Warner Bros. Episode Highlights What does it mean to be design-driven? “Our business has evolved dramatically. In some cases, our clients became competitors.” How can agencies adapt to challenges like clients taking work in-house and sh