On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. Brad’s degree in Literature serves him well in his strategy, language, and naming work. It only helps a little in his operational work, which is primarily informed by 10 years of on-the-job training. Brad is also an avid bicyclist – for commuting and for competition. He co-founded and currently serves on the board of the non-profit community bike shop, Broke Spoke. He’s also the author of The Naming Book from Entrepreneur Press. Episode Highlights First of all, was it hard to name a book about naming? “It was awful,” Brad confessed. But he ultimately came up with a t