On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast.  About Doug Scott Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Episode Highlights Why is video so effective and engaging? “Video continues to be ascendant in all brand communication because video is extremely efficient. It can show in seconds what it takes thousands of words to say.” Video by the numbers. Doug shar