On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast. About Rob Volpe Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, he leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries. As a thought leader in the role of empathy in marketing and the workplace, he frequently talks on the topic, is cited in media, and writes about building and applying empathy. He’s finishing his first book, Everyday Americans, which explores his