On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast. About Joseph Jaffe Joseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.) As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books