On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast. About Benjamin Shapiro Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Episode Highlights “You can’t get bogged down with all of the