On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allie Martin Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and ho