On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Steve Pockross Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at gig economy pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world. At LiveOps, Pockross served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in