On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Winning Hearts Through Branding with Evan Dash

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Synopsis

“When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand About Evan Dash Evan Dash is the Founder and CEO of StoreBound and creator of the Dash brand of kitchen electrics. He previously was the SVP & General Merchandise Manager for the Home business at Macy's and served two terms on the board of directors of the International Housewares Association. He has two teenage sons and lives in New York City with his wife, Rachel. Episode Highlights The story behind the Dash brand name. I had to ask Evan about the company’s brand name—which is also his last name. He was reluctant to put his name on his at first as many entrepreneurs are. However, his team brought him and his wife around by sharing everything they could do with this powerful