On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our branding and marketing. Matt Johnson and Prince Ghuman, co-authors of Blindsight, are here to help us do just that. About Matt Johnson & Prince Ghuman Prince Ghuman is the co-author of the definitive neuromarketing book, Blindsight, CEO & founder of the Neuromarketing Certification at PopNeuro.com, and professor at Hult Intl. Business School. Previously, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, & The Washington Post, he was named one of the