On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
Optimizing Your Marketing Mix with Bonnie Crater
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:53
- More information
Informações:
Synopsis
“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast. About Bonnie Crater Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division, and Vice President, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Va