On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Katie Burkhart Katie Burkhart is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable. She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy. Ep