On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jonathan Yaffe Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (hailed one of Marc Benioff’s best investments), a data and analytics platform that powers the data behind many of the Fortune 2000’s offline experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, and the Golden State Warriors. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley. Episode Highlights “Experiential m