On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About Norman Bell Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film actor, and author of the book, The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow Your Business Using the Magical Power of Storytelling. Norman is passionate about helping purpose-driven entrepreneurs and organizations communicate their stories and messages more effectively so that they connect with their audiences on an emotional level, which leads to more clients, more donations, and more impact. Episode Highlights Where do you start with storytelling? Norman often asks his workshop attendees to start with their why—their origin story. “I focus on telling stories on stage but it applies to all channels.” The trouble with business stori