On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead. About Raj Venkatesan Rajkumar Venkatesan is the co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. He is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, among others, and he is the co-author of Marketing Analytics (2021). For more information, please visit the book’s website. Episode Highlights & Takeaways “AI is something that’s going to help marketers,” Raj began, noting that many worry about AI being something new and different. “If you’re i