On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Brand Empathy & Experience with Jesse Purewal

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Synopsis

As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast. About Jesse Purewal Jesse Purewal is a builder, storyteller, and strategist who works with leaders to define their organization’s brand purpose, activate brands through modern marketing and drive brand-driven growth and impact through rigorous insight, unfiltered creativity, and experiential innovation. Over 12 years at global marketing firm Prophet, Jesse helped grow the organization from 70 to 450 employees and tripled the company’s revenue. It was also at Prophet that Jesse and his teams launched transformative brands like T-Mobile’s Uncarrier, Intel’s Amazing, The Cosmopolitan of Las Vegas, and Amazon’s Amazon Business. Today, Jess