On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast. About Jason Harris Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.   Episode Highlights A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrup