On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting Market Success, The Certainty Principle, and the upcoming Loyalty Ain’t What It Used to Be. We discussed all of this and more this week on the On Brand podcast. Robert Passikoff Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. His first book, Predicting Market Success, provided a 21st-century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. His next book, Loyalty Ain’t What It Used To Be will be released in Spring 2022. Robert’s impassioned, straight-shooting, and profita