On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of this and more, this week on the On Brand podcast. About Aidan Fitzpatrick Aidan Fitzpatrick is the creator of the globally-popular app Camo, which turns smartphones into world-class webcams. He is also the founder and CEO of Reincubate. Aidan built the world’s first tool for iOS data recovery, enabling users to securely manage their data while growing a values-led enterprise committed to integrity, thoughtfulness, and innovation. With a focus on authentic communication, Reincubate is dedicated to consumer privacy. Camo and Reincubate do not track or sell user data. A software engineer, angel investor, entrepreneur, and author who started his first company at 14, Fitzpatrick led Reincubate to win the UK’s highest business honor twice. Episode Hi