On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this week. If you’ve had anything to do with naming, you need to listen to this episode (and check out Rob’s book).  About Rob Meyerson Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm. Prior to founding Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, AT&T, GE, John Deere, Disney, Guitar Hero, Intel, Meta (Facebook), Microsoft, Walmart, and Yahoo. An experienced namer, Rob has created names for companies (Corelight), nonprofits (Swing Left), p