On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Keeping Your Brand Relevant with Jac Phillips

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Synopsis

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast. About Jac Phillips Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.   Episode Highlights “Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity. “Today is another lesson in anthropology.” T