On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast. About Zee Cohen-Sanchez Zee Cohen-Sanchez dropped out of grad school to begin helping with The Bernie Sanders 2016 campaign and from there ran part of AOC’s field program. Now, founder and Executive Director of Sole Strategies, she’s leading the charge to flip seats for progressive candidates and change the country. She’s been featured in Authority Magazine, Divine Magazine, Future Sharks, and more.   Episode Highlights “Nothing is scarier than talking to other people—especially about politics,” Zee notes. However, learning is a critical first step in understanding your people and how we can help. This sounds simple but … “We’re not good listeners,” Zee say