On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast. About Carla Johnson As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody’s business.   Episode Highlights Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It’s for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn’t just a skill—it’s a mindset. “90% of innovation takes place outside the typical workday,” Carla noted.