On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor's dilemma—creating and communicating the market for innovative new products—as well as storytelling and immersive content. About Olivia Mariani Olivia Mariani is a marketing executive with a proven track record of driving bottom-line business results for companies of all sizes, with an emphasis on serving the Software as a Service industry. Olivia brings a breadth of marketing experience to the table, including demand generation, brand management, marketing operations, product marketing, digital, partner, and customer advocacy. Olivia’s approach combines art (creative strategies) science (actionable data), collaborative planning (leadership style), and storytelling (incredible content) to create authentic brand experiences that drive revenue. Her marketing motto is to create a brand th