On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast. About Lauren Tucker Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy that challenges the cultural homogeneity in the advertising and marketing communications industry by designing inclusion solutions that foster greater creativity, innovation, and growth. Frustrated with the lack of progress on diversity, equity, and inclusion in the advertising and marcom industries, Tucker left her position as the Chief Strategy Officer at Merge, one of the nation’s largest independent agencies, to promote a different approach to increasing diversity in an industry that is still more than 80 percent white. On Brand I