On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a customer, planning engaging videos, and effective brand storytelling this week on the On Brand podcast. About Zachary Slingsby Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. Zack graduated from Fordham University, received his MFA from the New School, and has published in over a dozen creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video. His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interrup