On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Reinventing Workwear with Argent’s Sali Christeson

Informações:

Synopsis

Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Brand podcast. About Sali Christeson Sali Christeson is the Founder and CEO of Argent, a venture-backed women’s clothing label on a mission to redefine workwear and drive forward women’s progress. A business major with an MBA from the University of South Carolina, Sali spent a decade in the Bay Area's finance and technology space, where she struggled to find work clothes that were bold, practical, and professional. For too long, workwear for women had been stagnant, constricting, and lacking key functional elements as simple as pockets. After reading hard statistics that women in the workplace are judged on appearanc