Studio Sherpas Podcast

Positioning strategist Delia Monk shares practical strategies for transforming video portfolios into client-converting websites. She reveals common mistakes creatives make with their web copy and provides actionable tips for showcasing work in a way that resonates with potential clients. Key Takeaways Your videos need compelling copy above them to give viewers a reason to click play Use client testimonials and results to build credibility and overcome sales resistance Focus copy on the client ("you") rather than yourself ("I/we") Include clear pricing information or frameworks to encourage contact form submissions About Delia Monk Delia Monk helps online business owners who want to sell out their online programs, services, and digital products using the power of conversion copywriting. If she was cool enough to have a street name, hers would be The Story-Seller because she’s mastered the art of non-sleazy sales through the power of storytelling and personality-fueled writing. But alas, most people just call