Ted Talks Daily
Why gender-based marketing is bad for business | Gaby Barrios
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:51
- More information
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Synopsis
Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. Hosted on Acast. See acast.com/privacy for more information.