Ask Rezzz

At the end of episode 63, I no doubt left you thinking 2 questions which I’ll hope to shed some light on for you.Why did you talk yourself out of $12,500.I looked at an opportunity to make more than that. It comes down to simple math really.If I spend 10 hours working on solving a problem for a client and make $2500 on that, my effective hourly rate is $250 per hour. It lowers my risk to work with this client, and the opportunity of them being happy much faster is much greater.On the other hand, if I spend 6 weeks and roughly about 30 hours a week doing a complete redesign of their website, my effective hourly rate is $83.The risk is high on both sides from both a cost and time perspective. The risk is also higher because we don’t fully understand if the redesign will result in the goal the client has.What if I don’t do ecommerce, how can I quantify the value for the client?In content marketing, design, writing, social media and many other types of projects, it’s often hard to quantify the ROI a client will h