Ask Rezzz

Your personal brand is what people say about you when you are not in the room - Chris Ducker-------------------For full show notes, a customized Ask Rezzz playlist, and bonus material, head on over here for it all. -------------------Why is the Nike Swoosh so effective? And if you don’t think it is, my one year old son points to it anytime my wife and I wear Nike apparel and says “swooo”. Why is the red for Manchester United or the navy blue from the Yankees so widely recognized?These things are all apart of branding. When you see them outside of their normal context, it puts it right into context.In 2015, I decided to hire Megan Gray for the branding of my company. I gave up the reigns and gave her complete creative control over all things rezzz.I didn’t know it then what sort of an impact it’s had on my business, but looking back over the past 3 years, it’s done a 5 things for my freelancing.Took a lot of the decisions away from me when it comes to imagery, text, font, etc.Elevated my professionalismSets a