Ask Rezzz

-------------------For full show notes, a customized Ask Rezzz playlist, and bonus material, head on over here for it all. -------------------I’m often asked this question around niching that seems to question either or.Yes, you can pick the type of work you do and specialize your business.Yes, you can pick the type of customer you work with and specialize your business.But, the type of work you do and the type of customer you work with are both part of niching down to specialize your business.When I’m working with clients on finding their specialty, I have them reflect on the type of work AND the type of clients they’ve had in the past.A key part of the exercise and self-reflection is figuring out what they liked and what they didn’t like both about the people and projects.The reason is simple. Ultimately it’s the customer that you are helping with your solution in the end. You can’t be fully successful with just one piece of the puzzle.If the type of work you like to do is something that the market doesn’t