Ask Rezzz

-------------------For full show notes, a customized Ask Rezzz playlist, and bonus material, head on over here for it all. -------------------Let me ask you a question, why are you niching down?What ever that reason is, that’s your focus. It’s that “why” that brought you to this conversation in the first place.“What got you here, won’t get you there.”You’ve heard this before from Marshall Goldsmith, right?It’s the idea that sometimes you need to be a bit uncomfortable and out of your comfort zone to achieve the results you want.This fear of niching down aligns with a similar fear of gambling.It’s easy to stay being a generalist because that feels safe because you’ve been able to build a business around it. But you are at a point where you are starting to think about your value, whether that’s your rate or time or both.While niching down can feel like you are betting it all on one-hand, in reality it’s betting on a hand where you know what everyone else is holding.If you are solving a problem, have a track rec